How To Use Email Marketing To Grow Your Tea Business
One major reason for this is that email marketing has a bit of an image problem. In the digital marketing world, everyone is always looking for that new strategy. What new way can I go about doing the same thing? In this shiny new world of polished pictures and fast paced videos, email marketing seems like a bit of a dinosaur. But that couldn't be further from the case.
Here's a birds eye view on how you can use email marketing to boost your tea business as well as some important things to consider when starting.

Let's Break it Down
Step 1: Create your email list
Lead magnets have to provide some useful information or solution to a problem your prospect is facing or they could simply be a tool for making their life easier. Possible examples of lead magnets for tea businesses could be:
Possible examples of lead magnets for tea businesses could be:
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A simple infographic showing the steeping instructions for the different types of teas.
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A fun quiz about ‘what tea loving sitcom character would you be’, where you send the answer to their email address.
Step 2: Segmentation
Step 3: Give them a reason to stay
- Newsletters
- Testimonials
- How-to and other information pieces
- Blog articles (either linked to or directly in the email)
- Webinars
- Product Promotion
- Discount and Sales Announcement
- Direct sales and call outs
For every 4 nurturing emails you send, you can then send 1 sales email. This is a good starting point but be sure to take into account your unique audience segments, they may need more or less nurturing and may be open to a more aggressive sales schedule.
Step 4: Focus on your converted leads
Discounts, sales or special events are usually enough to get them to repurchase. These types of customers have the biggest potential of becoming fans and advocates of your business, by providing them with special treatment will hopefully make them go the extra mile for you.
Step 5: Keep the train going
Email marketing best practices
Automate your emails.
Utilizing this tool will be your greatest asset. Create a series of emails that welcomes someone to your list and introduces your brand to them. Not only can you set them to go out at specific times without having to individually send them, you can set them to go out every time someone enters your email list, so you don't have to stress at all.